Starter Kit: What is Content Curation?


Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value. 

The expression is not new, and was born in the artistic and cultural field. The theme mainly develops within the professional digital librarians’ community; museums and galleries have curators to select items for collection and display.
There are also curators in specific archaeological contexts and in the world of media, for instance DJs of radio stations tasked with selecting songs to be played over the air.
In the sense of taking care of digital content, the concept was first used in 2009 by Rohit Bhargava. Content curation isn’t just about using other people’s content, as curation is often used to source topics, industry news, and ideas for creating unique content. In his blog entry Manifesto for the Content Curator: The Next Big Social Media Job of the Future?
Bhargava claims that in a future where content on the web doubles every 72 hours, a new category of professionals is needed:

In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for.

To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators.

The future of the social web will be driven by these Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.




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